The Most Effective List Building Strategy Ever

In this article I'm going to reveal what is probably the single most powerful approach to using the Internet to produce sales leads.

Think of something it is possible to give to prospects - who've not discovered your business yet and don't know your product - free information and facts that they would really like to get their hands on, for instance a special report (white paper) that blows the lid on myths in your business or perhaps gives them valuable tips.

When you've brainstormed something that contains a high perceived benefit inside the mind of your prospects, develop a single web page that gives that item, in return for visitors names and email addresses (and other details if you want... but try not to obtain too much information at this stage.)

This particular webpage, called a name squeeze page (or even `lead page' as I prefer to call them) shouldn't link to any other web page, not even your primary business website or homepage.

Likewise, your company logo should either be very tiny, or maybe not even displayed at all! The explanation for the lack of hyperlinks and branding is very simple. The one and only star of the page should be the gift you're offering free of charge, in substitution for your prospective customers details. Do not put anything on the lead capture pages that may sidetrack them from that purpose.

Visitors who respond to your promotions and arrive on that web page will see a form where they key in his or her name and email address. When they post their information they ought to be immediately added to a contact database working with a special online e-mail marketing service.

When you've carried out all of the above you can promote these pages and start building a database of brand new names and email addresses. Therefore the next step in this particular super-effective web marketing strategy is to regularly send emails to those who type in their details on your squeeze page and join your email list.

The information in the email messages you mail to new clients ought to initially supply more free information and beneficial advice, possibly with a subtle sales message towards the end.

Once a prospect has been on your opt-in list a week or more, then you can start making sales offers. But the key is always to always value the individuals on your opt-in list! Under no circumstances hammer these people over the head with repeated or improperly designed sales offers, otherwise you risk being labelled a spammer and they will complain and unsubscribe in droves.

Value the list and most people will remain on it longer, read more email messages from you, and for that reason stand more chance of purchasing far more from you over a extended period of time.

As simple as it could seem, this tactic is the most important approach being utilized by some of the largest names over the internet Marketing industry. It is also used by me personally and various other U.K. marketers to develop a enormous list of email customers, and I'm positive you can easily make use of it too.

Create your own first lead capture page now, and discover just how many new leads you can make towards the end of the week!


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Ed Rivis is a UK based marketing consultant, and creator of Lead Site Launcher - clever software that automatically generates squeeze pages and complete sales lead generation websites. Visit the squeeze site software web site for more information, and a special report which explains how to get more clients online.